The reason behind doing so was to give a different image rather than being seen as a fried chicken restaurant.
In performing the development of marketing strategies, a critical analysis of the background information of Apple Inc and its product iPhone 4S has been performed which suggests that Apple iPhone 4S is a revolutionary product by Apple which offers a wide range of features including internet, music, tracking stock market etc.
In developing a successful marketing strategy, an internal as well as external environment analysis is performed through considering PESTEL and SWOT analytical tools and the analysis indicates that the market for smart phone is showing an improvement trend and the internal soundness of Apple Inc is also found to be effective.
The performance of internal and external environment analysis is followed by the identification of target market and the most appropriate target market selected is the young people having flair of using multimedia phones and also the stock market and other professionals that need internet facilities on the go.
The identification of target market is followed by the setting up of marketing objectives which has been to attain the leading position in the entire mobile phone market and in attaining Assignment of marketing plans and implementation objectives, the marketing strategies considered effective is the combination of market penetration and market development strategy.
Finally, the implementation and control plan has been developed which suggests that manager should posses certain skills for the effective implementation of marketing strategies for iPhone 4S. The company produces a wide range of electronic equipments ranging from personal computers to mobile phones and iPods.
Apple Inc has significant reputation in the entire electronics industry as one of the most successful company in the world.
The company pursues a strong innovative culture whereby each of its employees is encouraged to perform innovation in the equipments manufactured by them.
Among the various products included in the product category of the company such as Mac Pro, the iMac, the MacBook, the iPod; shuffle, nano, iPhone etc, the product that has been chosen for developing an effective marketing plan is iPhone 4s.
The development of iPhones began in by the company and since then, it has launched a range of iPhone models and each time it launches an iPhone, it characterizes advanced features over the earlier one.
As for instance, the latest version of iPhone by Apple is iPhone 4S that includes a wide range of functions and features which distinguishes it from the other phones available in the market.
For instance, the Apple iPhone 4S have a video camera, portable media player, an Internet client with email, web browsing capabilities, wifi and 3G connectivity and various other facilities.
The product is offered in various patterns with different sizes and storage capacities of 16GB and 32 GB. The iPhone 4S has better features and capabilities among all other models that have been launched by the company in the past Apple Inc, Marketing Strategy The success of a product depends upon the effectiveness of marketing strategies adopted by the firm.
The existing literature suggests that marketing strategies has a crucial role to play in allowing firms to make their customers aware of the products and services offering of the firm. The marketing strategy of a firm should be based on finding ways that would allow the firm to not only satisfies the needs of all the stakeholders of the organization, but it also leads to the successful attainment of organizational goals.
There are two important features of marketing strategies as identified by Ferrell and Hartine which suggest that it is people driven and it never remains stagnant Ferrell and Hartline, In the words of Perreaultan effective marketing strategy helps the firm in ensuring a proper match between its resources and the opportunities that are available in the market.
However, an important consideration to be made in the development of marketing strategy is to develop one such strategy at a time rather than developing too many strategies at once.
This is because, the development of too many strategies at a time leads to the failure of the entire marketing program Perreault, The need for a solid marketing strategy is highly essential for a firm to succeed, as a sound marketing strategy allows the firm to reach its target customers and thereby offers the opportunity to achieve higher growth.
Situation Analysis Situation analysis is an important component of a marketing plan and it is concerned with analyzing the internal and external environment of the organization. A proper analysis of internal and external environment allows the opportunity to the firm in developing effective marketing strategies through which it can enjoy higher chances of success in the market Smith and Zook With respect to Apple iPhone 4S, an analysis of the external and internal business environment is performed as follows:The marketing strategy of KFC identifies the strengths of their products.
In current world a big part of populations knows about KFC and their chicken products either they are vegetarian or non-vegetarian, due to marketing campaign.
We provide free assignment sample on marketing strategy of KFC for Students. This case study is written by our experts to help you earn A+ grades. Case Study About Marketing Strategy Of KFC.
Questions? Call Us Now! By employing effective marketing strategies and promotional plans, KFC will be able to gain a competitive edge over the firms. Implementation: The Key to Effective Marketing If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in .
Marketing strategy assignment essay on: Marketing plan for business. Marketing strategy assignment essay on: Marketing plan for business.
This section provides timelines for all the required plans for implementation. Role . Implementation of Marketing Plan: This is the final process in effectively attaining the marketing goals of the organization i.e.
to implement the various kinds of marketing strategies that have been proposed. This is the most crucial process as the literature indicates that majority of the marketing plans fails because of ineffective marketing. Evaluation - Determine which marketing metrics will be used to measure market plan performance and improve company success during the marketing implementation phase of the project.